Email marketing is a digital marketing strategy which involves sending emails to consumers and potential consumers with relevant news, updates, or product promotions in an effort to increase conversions and create enduring relationships. It facilitates direct communication between companies and their target market, allowing for customised messaging based on user behaviour, interests, or past purchases. This makes it a useful tool for keeping current clients through regular interaction as well as for bringing in new ones.

Email marketing comes in a number of forms, each with a distinct function in facilitating the consumer journey. Some examples include welcome emails, newsletters, promotional campaigns, abandoned cart reminders, and feedback requests.

Personalized emails are used in email marketing, a potent digital marketing approach, for creating connections with current as well as future customers. It helps companies in maintaining leads, product or service promotion, update communication, and long-term relationship building.